Attitudes of Manufacturers, Law Enforcing Officers and Consumers on the Sri Lankan Labelling Regulations: A Qualitative study

Introduction: Food label is the main medium of communication between manufacturer, distributor and consumer. It regulated via law enforcing officers. Objectives: To identify attitudes manufacturers /distributors, officers consumers towards Sri Lankan labelling regulation, its implementation practical difficulties Methods: A qualitative study conducted through focus group discussions (FGD); two FGDs for 14 manufacturers/distributors, three 23 another 19 consumers. Participants were selected by convenience sampling. semi-structured guide was used to collect data. Ideas generated thematically analysed. Results: Manufacturers/distributors perceived regulations as useful. The colour code sugar level expiry date interests Consumers believed that labels do not always provide correct information. satisfied on regulations, location date. Law admitted they give minimum priority due inadequate knowledge, competence legal support. They further expressed uncertainty authority over Ayurveda foods. Conclusions & Recommendations: opinion are poorly implemented. definition 'food' has failed exclude or include food precisely, therefore explicit exclusion necessary. Both / distributors need be provided with training their existing knowledge competency poor.